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Research papers

The coverage rate of soluble coffee consumer panel

Our objective then is to determine whether consumer panels are truly representative of the market place for soluble coffee. To explain this low coverage, we looked closely to: 1) The kind of consumers sales that the panel was providing us. The kind...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Françoise Rostand, Nathalie Finaz
Company: Nestlé
June 15, 1982
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Citation

Rostand and Finaz (1982a, June 15). The coverage rate of soluble coffee consumer panel. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-coverage-rate-of-soluble-coffee-consumer-panel